Young Drivers

Categories: Campaigns, Car

Go Safe : Be Careful : Young Driver Safety Campaign
The Safer Roads Partnership’s young drivers’ campaign focuses on risky driving behaviour and the distractions that face drivers aged 17 to 24 years old.

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Categories: Campaigns, Pedestrian

Go Safe : Be Aware : Pedestrian Safety Campaign
The ‘Share the Road’ campaign aims to raise awareness about the safety issues faced by pedestrians and to help them stay safer when crossing the road.

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Education & Training

Categories: Campaigns, Car, Coach, Lorry, Motorcycle, Scooter

The Safer Roads Partnership works with its partner agencies to deliver road safety education and training courses. The Partnership coordinates a pre and young driver education programme in Worcestershire and Herefordshire and offers a subsidised post-test training course for motorcycle and moped riders called Take Control.

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Categories: Campaigns, Motorcycle, Scooter

If you’re a biker, you will have experienced the enjoyment and freedom that comes with riding a motorbike, especially on the many country roads that we have across Worcestershire, Herefordshire and Shropshire.

However, the unfortunate reality is that bikers are heavily over-represented in road collisions. Although motorcyclists and moped users make up only 2% of all road traffic, they are involved in around 30% of all collisions where somebody is killed or seriously injured.

The Safer Roads Partnership works with local partners and motorcycling groups to try and reduce the number of motorcyclists killed and injured in collisions. As well as supporting the national Think Bike campaign, the partnership identifies key motorcycle collision routes across West Mercia and uses ‘Think Bike’ signage to raise awareness among general motorists as well as bikers.

The partnership also offers subsidised training to moped users and motorcyclists as part of the ‘Take Control’ scheme.

Rider Skills Days 2013

The partnership supports a series of Rider Skills Days, taking place during April throughout the West Mercia area. Aimed at moped, scooter and motorcycle riders, events vary in terms of what’s on offer but all aim to help riders improve their skills and be more confident on the roads – whatever bike they ride or how much experience they have.

Bikers are encouraged to come along to the events, where they can take advantage of a free one-hour assessed ride-out with a qualified IAM (Institute of Advanced Motorists) observer!

Rider Skills Days are taking place in Bromsgrove, Worcester, Shropshire and Hereford. Full details – including how to pre-book your free ride-out – are available on the Events page.





Impaired Drivers

Categories: Campaigns, Car, Caravan, Coach, Lorry, Motorcycle, Scooter, Trailer, Van

Go Safe : Be Sober : Impaired Driver Safety Campaign
The Safer Roads Partnership’s impaired driving campaign seeks to raise awareness about the dangers of driving after drinking alcohol or taking drugs. Drivers who are unfit to drive are more likely to cause a collision.

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Categories: Campaigns, Cyclist

Go Safe : Be Seen : Cyclist Safety Campaign
The ‘Share the Road’ campaign aims to raise awareness about the safety issues faced by cyclists and to help them stay safer on the roads. Drivers are encouraged to allow plenty of space for cyclists when overtaking and to always look out for them when undertaking manoeuvres and changing lanes.

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