Warwickshire Police and West Mercia Police, together with the Safer Roads Partnership, are reminding road users to ‘THINK BIKE’ this week during the National Police Chiefs’ Council (NPCC) National Motorcycle Week of Action (28 Aug-3 Sept).
Reducing motorcycle-related collisions and casualties continues to be a priority for both forces and the annual THINK BIKE campaign was launched in March this year with the aim of reducing casualties and fatalities across Warwickshire, Shropshire, Telford, Worcestershire and Herefordshire. Over the past three years (2014-2016) in Warwickshire and West Mercia there have been 535 people either killed or seriously injured following collisions involving motorcycles.
The ‘Think Bike’ campaign aims to raise general awareness among all motorists and encourage all road users to share the road responsibly. Yellow signage promoting messages such as ‘Think Bike’, ‘Ride Safely’ and ‘Check Your Mirrors for Bikes’ continue to be sited on popular routes across the alliance area where collisions have occurred over the past three years. These highlight routes where motorcyclists and drivers need to take care and be more aware.
Social media advertising is also being used and a new short promotional film is being released this week, promoting the Safer Roads Partnership’s ‘Take Control’ motorcycle skills enhancement course, which costs just £50 for a full day’s training with a qualified and experienced instructor.
The one-minute clip – entitled “It All Adds Up” – will be promoted to Facebook and Twitter users across Warwickshire and West Mercia and aims to highlight how £50 is a small price to pay for a course which could potentially save their life.
The Take Control course is available to all riders of mopeds, scooters and motorbikes across Warwickshire and West Mercia who want to brush up on their biking skills, gain more confidence on their bike or become a better rider in preparation for their full test. The full-day course is tailored to the needs of the individual rider, so is suitable for beginners and experienced riders alike. The course is subsidised by the Safer Roads Partnership and offers great value when compared to the usual cost of motorcycle or moped skills training.
For more information and to book a Take Control course, please visit www.rmtnet.co.uk/take-control .
Alongside the communications activity and education work in place, police enforcement continues to take place and Operational Patrol Units target high harm routes to provide a highly visible deterrent to speeding motorists and motorcyclists as well as cracking down on inappropriate riding and nuisance offences such as noise. Enforcement will continue to be carried out throughout the summer and autumn months alongside other operational commitments.
Chief Superintendent Steve Cullen for Warwickshire Police and West Mercia Police comments: “Both Warwickshire and West Mercia are popular with bikers and many riders are attracted to the area, particularly at weekends and when the weather is good. However, the unfortunate reality is that motorcyclists continue to be over-represented in road traffic collisions. Through education and enforcement, we’re aiming to make motorcyclists and other road users more aware of the risks that are present when they are out on the roads and to help us reduce the amount of collisions that take place”.