Drive drink and drug free – getting the message across

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As national drink drive figures are released, local figures still show a low percentage of those providing a positive breath test.

In West Mercia 121 people either refused to give a test or tested positive after being breath tested over June 2017 with an additional 43 people failing within Warwickshire. This equates to around 8% of the total number breathalysed across June.  An additional 107 people in West Mercia and 13 people in Warwickshire also failed the new roadside drugs test as part of the campaign.

As well as enforcement activity the consequences of being caught driving under the influence were highlighted across social media and local radio advertising took place across the region.

The advertising campaign supported the national month long summer drink drive enforcement campaign that was launched on 1st June by the National Police Chiefs Council (NPCC).

Over the past three years, 122 people have been killed or seriously injured in West Mercia as a result of collisions involving drink or drugs with an additional 89 people killed or seriously injured in Warwickshire.

Chief Superintendent Steve Cullen for Warwickshire Police and West Mercia Police comments: “While the results indicate that the majority of motorists are using our roads responsibly, there are still irresponsible drivers out there who think they can risk drinking or taking drugs and driving, ignoring the devastating consequences that this can cause for them, their family, friends and other road users. I welcome that we now have both the testing ability and legislation in place to tackle those people who think it’s acceptable to drive under the influence of drugs and this will continue to form an important part of our policing in future campaigns.

“Enforcing the drink and drug drive law is a year round commitment for both forces, and we continue to work with our partners to reduce harm on the roads.”

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